OUR SERVICES: pairing your fundamental objectives with design and creativity to build web services that engage your customers online and directly contribute to your business success.
Square Dot provides a variety of services around the creation of websites and marketing combinations to represent a brands feel and identity to it's customers. From web design to development and online marketing, our experience and creative mindset help you create the feel and identity for effective branding and marketing.
We pride ourselves on making the development process an enjoyable experience for you and on making the web interactions with your brand memorable for your customers.
Square Dot enjoys the creation of beautiful, intuitive website design which is ultimately effective for users in producing satisfying experiences that generate trust and awareness. With a wide range of design templates and visions in the world today, we have had the pleasure of designing a large variety of sites that appeal to different users - from flat design to material design, the rustic, the old and the new, all of our designs are created to scale appropriately to each and every screen size - being fully responsive to your entire audience on any device.
We have a simple and effective design process which works time and time again. Yes you want an amazing design that's unique and sexy, yet it also has to be intuitive to use to make it worthwhile in generating your brand feel, identity and awareness - together with a marketing instinct, our process creates successful design protoypes quickly and effectively!
Research the project industry and gather data from you and your company to evaluate the most effective direction the design needs to take.
Conceptualise the options around the project parameters. What's possible, what's not, etc. What's going to make visitors connect with and be excited about your product and brand.
Plan the general steps and requirements to go from a blank page to a full design implementation. Search Engine Optimisation (SEO) thoughts come in here too.
Create project wireframes if and where necessary to portray the given concept to you and our design team.
Deliver the created template for your site in a usable, testable prototype.
Test the general functionality, user friendliness and responsive aspects of the site. The user experience (UX) is a key focus here.
Support with ongoing adjustments, recommendations and optimisations.
We enjoy seeing the combinations of marketing and design create success together as one. In the online world, marketing has such a wide range and provides great potential for businesses. Our mission is to help activate the marketing strategy of your business so you can let your website do the work and focus on the important office foosball tournaments instead! Things like email automation, landing pages and advertising campaigns (among others) all fall into our marketing know-how that we like to combine into your brands feel and identity.
Square Dot can help you build an online marketing strategy through e-commerce and skills learnt from Hubspot, Drip, Mailchimp and more. Together with inbound marketing tools, we like to discuss your ideal customers, suitable keywords, effective content direction and your content delivery strategy to engage with customers in the right place and, where possible, at the right time to provide your brands identity across every channel.
Research and find your customers - this means, finding out from you, from your industry and market what your buyers behaviour, demographics, geographics etc. are.
Brainstorm the best ways to interact with your buyers through specified on site keywords that help them find you so you can help fullfill their needs.
Plan how the keywords will reach your customers through content and content delivery.
Guide your integration of keywords and content throughout your website, blog, social media or other suitable channels where your customers hang out.
Test the marketing content as best we can with analytics, sales funnels, optional customer relationship management (CRM) integrations and more.
Support you with ongoing marketing concepts and updates to help your business become established in it's niche.
When things need extra attention, our collaborative partner in Munich is a strong 'go to' recipe with extensive Rails and Typo3 development experience for us to provide continued fast and efficient services to clients just like you.
While a large amount of development is completed during our design phases (we like to get ahead with functionality - it helps us test designs better on-the-go), a well structured plan for development keeps things efficient and in check.
Develop every part of the project functionality. This, of course, is often a multi-step process!
Test all development functionalities from databases to forms and cart processing.
Integrate platform set up with hosting, domains and the standard project requirements before your users start engaging.
Launch the project, watch and admire the work. It's often easy to say 'it's just another website'. But the satisfaction of setting a project live is something to take in and enjoy every time!
Tracking and analytics have become a development addition that can help your business grow effectively. Here's where it get's added in!
Maintain and continue testing of new and old features. We like to make sure things are in working condition and offer updates when and where they are needed.